If a minor SEO hiccup occurs with your search results, we notice it and swiftly take action. Google Search Console and Google Analytics are the best place to start for an enterprise-level SEO audit. SEO tools like Ahrefs and SEMRush will also crawl and audit your website.
Fix broken links
These types of tasks may not require huge time or budget investments but can deliver meaningful results. Plus, they’re great for getting stakeholders excited about SEO. SEO audits are like a map that highlights where you are now and the best path to your SEO Anomaly SEO goals. They pinpoint what’s working, what’s not and where you can make the most impact. See, SEO can adapt to meet your specific business objectives, whether you’re looking to launch into new markets, boost revenue or something else.
- Every quarter, you should run a fresh crawl with Screaming Frog, but keep in mind that running full scrawls is time-intensive.
- Broken links are like dead ends – they direct users to URLs that are inaccessible or no longer exist.
- It can help your business, as well as your account manager, spot areas for improvement, which can lead to significant changes in your online visibility.
For this step, you can work backgrounds by checking the Page indexing report in Google Search Console. Here, Google will outline which pages are indexed and which aren’t. For page-specific insights, SEO.com provides a fast and convenient option. Enter your URL and the SEO audit tool will generate a score, plus optimization ideas for improving your URL’s search engine optimization. An SEO audit identifies problems that prevent pages from appearing in search results.
It gives you a report with an image speed grade for both mobile and desktop. Gumlet also tells you the total file size of your images and its weight after Gumlet optimization. KeywordsFX is a free keyword research tool that lists related long-tail keywords to a primary keyword you type in. With top free SEO tools like Ahrefs Backlink Checker, you can research your competitors’ backlink strategies and identify link-building opportunities for your site.
Technical issues surface on almost every website at some point in their life. Bing Webmaster Tools is a suite of SEO tools that looks at your performance data and analyzes them so you can optimize your pages on Bing search results. SEO analytics tools enable you to monitor the performance of your SEO efforts. These tools identify strategies that work and inform you of your next steps to achieve your goals.
Content
If you and a competitor have sites that stand shoulder to shoulder on the SERP, then even the most basic of issues could be the catalyst that determines who ranks at the top. So in my opinion, even the most basic of housekeeping issues should be addressed. Using the Crawl Stats report in Google Search Console can give you insight into how your site is being crawled and any issues that may have been flagged by the Googlebot. For larger sites with millions of pages or sites that are often updated, crawl budget can be an issue.
PSI then further stratifies your score into individual scores for FCP, FID, LCP and CLS, giving you a better idea of what percentage of each type of content loads at which speed. Finally, Sitechecker’s Chrome Extension enables you to audit pages on the fly — so you can get suggestions as you naturally browse webpages. It’s almost as comprehensive at Screaming Frog, but in my opinion it falls short in technical detail. Where it excels though is in customizability, prioritization, and automation. Semrush’s audit feature amounts to a technical audit similar to Screaming Frog’s.
The final step is to put it all together and plan solutions – effectively turning the audit findings into an actionable roadmap. If you do have schema, make sure it’s correct and up-to-date. An audit might reveal errors, such as missing fields or outdated information (e.g., event dates in the past).